Today, soft power plays an important role in advancing states’ foreign policy goals. As one of the world’s emerging economic powers, Turkey pays special attention to the development and maintenance of its soft power. This commentary uses a descriptive-analysis approach to address the components of Turkey’s soft power in the Middle East North Africa (MENA) region in the years 2011-2020, the second decade of AK Party governance. Turkey’s soft power during this time period has mainly targeted and become influential in the Muslim-majority countries of the Middle East and Asia. Although certain events, such as the 2016 failed coup, the Gezi Park protests, the Syrian crisis, fluctuations in the value of the Turkish lira, etc., have somewhat tarnished the country’s image, various indicators of Turkey’s soft power demonstrate that it has remained strong in the MENA region during the time span of the present research.