This paper provides an analysis of the most recent changes in Russian foreign policy that became a matter of global concern in the aftermath of the Ukraine crisis. The author advocates for a discourse-based approach to comprehend the new shifts in Russia’s international posture. First, Russia has launched its own normative policies that incorporate a set of conceptual arguments, such as portraying Ukraine and Russia as allegedly bound by civilizational ties. Second, Russia is not only unilaterally imposing its power; it is also exploiting the opportunities for raising its role, which are embedded in the structure of its relations with post-Soviet states. Third, Russia’s policies are largely inconclusive and inconsistent, which is conducive to the dispersal of hegemonic discourse and its potential fragmentation.