Sahar Khamis

This commentary sheds light on some of the most creative online campaigns which have been launched to counter Islamophobia and overcome the negative stereotypes and skewed (mis)representations of Islam and Muslims, especially in the West. It provides a number of scholarly definitions of Islamophobia and explains why, and how, social media could act as a double-edged sword, which may fuel Islamophobia, on the one hand, while providing effective tools to counter it, on the other hand. It highlights several examples illustrating both effects of the social media, while focusing on the factors behind the success of some online countering Islamophobia campaigns, such as the amplification of Muslims’ voices, including gendered voices; the deployment of humor; and the selection of suitable strategies, tactics, and tools. It concludes with a few thoughts on what needs to be done to ensure the success and continuation of countering Islamophobia efforts, moving forward.