Since the establishment of the Republic, Türkiye has systematically conducted communication activities to proclaim its own theses to the national and international public. Until recently, those efforts were organized by different institutions and in the context of different regulations. Türkiye’s evolving development and foreign policy agenda over the past 20 years have compelled it to undertake more ambitious endeavors in the area of communication and public diplomacy. As a result of this requirement, the Directorate of Communications was established on July 24, 2018. This study provides a broad overview of the evolution of the Turkish strategic communication viewpoint and conducts an indepth analysis of the development of the Türkiye communication model and current strategic communication initiatives undertaken by the Directorate of Communications.