In this commentary, I argue that since the dissolution of Yugoslavia in the early 1990s, the central plank of the Republic of Croatia’s foreign policy towards Bosnia and Herzegovina (hereafter “BiH” or “Bosnia”) has been a consistent and systematic “orientalisation” of BiH and its Muslim population on the part of the political class of Croatia. The article looks at the Croatian policy towards Bosnia, focusing on the origins of the Croatian project in BiH that started in the early 1990s –and still lasts, albeit by different means– as well as its historical and cultural roots.