Thoroughly researched, insightful and well into its eighth edition, Political Campaign Communication: Principles and Practices is a seminal text for anyone interested in a comprehensive understanding of electoral campaigning and the communication strategies undertaken therein. This is book is a part of the series titled Communication, Media, and Politics edited by Robert E. Denton, Jr. that aims at understanding the role played by communications in the broad domain of politics. As the title suggests, this book focuses on the communication aspect of political campaigning (set in the American electoral milieu). Deftly structured, the text is essentially divided into two broad categories. The first section is devoted to a thorough study of the principles of political campaign communication. Taking the reader through each stage of the American election process, the authors give a sound descriptive analysis of the foundational tenets of campaign communication and its styles. Divided into four chapters, this section primarily acquaints readers with the fundamentals of political campaign communications and the utility that it holds at different stages of the electoral journey of a candidate in the U.S. elections. Here, the authors walk readers through the germination and evolution of political campaigns as they take place in the American political system, and chart out the efficacy of different communication styles at each stage.