Introduction
Humanitarian assistance is deeply ingrained in human nature, characterized by spontaneous response to aid those in need. Throughout history, philanthropy has evolved alongside spiritual teachings, fostering acts of benevolence toward others. However, the seemingly altruistic act of providing aid can sometimes be perceived by conflicting parties as taking sides in the struggle.1 For instance, in a scenario where conflict arises between two communities, aid provided to one community may be interpreted as favoritism, thereby placing the aid provider in the crossfire. This underscores the necessity of adhering to fundamental principles such as humanity, impartiality, neutrality, and independence, established by the International Red Cross and Red Crescent Movement in Vienna in 1965. These principles serve as the cornerstone of humanitarian action, aiming to shield humanitarian efforts from becoming embroiled in conflicts and ensuring the safety of aid providers. Humanitarian organizations must operate by these principles throughout all stages of aid provision, including fundraising activities. Funding must align with the humanitarian imperative, as such donations can not aim at favoring one party over another.
